Ho Gia Hoang
Project Leader I am the team captain that leads six girls and pull them back to the ground whenever their imagination is on the cloud. It is an interesting role that combines a strategic mindset of an Account Director and a sense of awesomeness from Creative Director. ‘Tame your temper’ definitely put me in different shoes and unleashed my versatility. Wearing Account Director’s shoes, I managed the project by giving overall directions, fitting tasks to proper people, approaching designers for help and tracking workflows. As a Creative Director, I brainstormed ideas with members, finalized realistic concepts, wrote screenplays and monitored the execution. What I would love the most in our campaign is we have successfully brought ideas in minds and papers to life. This is the result of a strong collaboration, an endless team spirit and an enduring passion for creativity that I am proud to connect all members as a whole. |
Nguyen Truong Thuy Duong
Strategic Planner As the strategic planner for the “Tame your temper” advertising campaign, my responsibility mainly focus on researching and analysing the anger management issue, together with my team develop the strategic communication plan, define the right target audience, identify the tone of key message. The great strategic plan cannot lack of the collaboration among team members. I highly appreciate the contribution of my group members for sharing their ideas to develop the strategic plan. I also involve in generating the content and execute the full viral clip to ensure the effectiveness of the campaign. Additionally, I am in charge in briefly presenting the strategic plan for visitors in the showcase and observing their attitudes to our group’s work. Besides that, I am willing to help the creative team to prepare the materials. Being the strategic planer for this project, I have an opportunity to gain valuable experiences about project management, teamwork and presenting. To conclude my thoughts, I would say that the project has brought an unforgettable memory in my university life. |
Nguyen Minh Yen Nhi
Art Director Being an art director in Tamer Team was a honor for me because I had an opportunity to visualize our main concept including the main image, key visual, and theme color for "TameYourTemper' campaign. After that, I worked with our designer and media planner to develop these ideas into the promotional materials. In the preparing process, I was responsible for designing our booth for the Showcase, make sure it was organized and eye catching to get audiences' attention and engagement. Furthermore, with the photography skill, I mainly took pictures for visitors with our huge cage on the Showcase day. To sum up, this course is helpful for me since I was able to apply theories and skills into the reality. This position helps me to realize on how the creative ideas were born; therefore, I understand how my contribution has helped the TameYourTemper went successfully. |
Le My Hoai Duyen
Account Executive As an account executive, my main job was to be a ‘bridge’ to connect members together in order to work as a united team. I had to be fair in solving group problems and conflicts happening during the project. In addition, since I have a wide network, I was responsible for finding suitable actors and actresses for our video clips and advertising materials, as well as making sure that they could work in a friendly atmosphere with Tamer Team during the shooting time. Also, I kept in touch with the suppliers to ensure all the materials we needed, including the cage, group uniforms, etc. were ready for the Showcase. Finally, I was able to apply my communication skills to interact with visitors and make sure they had fantastic moment at ‘TameYourTemper’ booth. |
Vo Quynh Truc Thanh
Media Planner I take a position as media planner in the Tamer Team, which consisted mainly of writing a media plan and coming up with the best image and key visual for our project. As as a creative person, I was responsible for picking suitable promotional materials to get the attention of our audiences and to engage them in our campaign. Moreover, I also was a supporter for our designer. Van and I worked together to create the full clip displayed in our Showcase. I had to make sure that the content in the clip was relevant to our target audiences, and that the images & sound were interesting in order to grab their attention. Finally, I ensured all of the promotional materials were ready before the day of the Showcase. |
Le Nguyen Tuong Van
Designer/ Film Editor I’m the movie surgeon who cuts the teaser and the full clip into pieces over and again before finally making them come together. It was a frustrating, challenging but also engrossing process of experimenting with a variety of moods and music and witnessing our brainchild blooming. All other group members got involved and honestly they were the most nitpicking group of viewers I have ever met. However it was thanks to them that I got rid of unnecessary scenes, refining little details, adding a bunch of fancy effects and smoothening the story flow. We worked hard and played hard at every stage of the project, and that’s how we became close. I deeply enjoyed the team spirit and the endless support we were willing to give each other without hesitation. |
Nguyen Ngoc Uyen Cong
Copy Writer Hi, I am Uyển Công, the copywriter of ‘Tame your Temper’ group. My main work, as you can guess, is writing. I contributed most in assignment 1 and 3 of our group project. Specifically, I wrote the copy for the teaser text, the clip’s subtitle, and the group’s reflection in digital portfolio. I also wrote a part of Strategic Plan and edited the first draft of that plan. However, these are not my only jobs. I also helped build our group’s cage and other materials, and decorate our booth in the end. I refined the ‘What animals will you become when you’re angry’ quiz and wrotethe corresponding tips for different results. On the showcase day, I took care of the quiz and tips booth. I tried my best to facilitate the understanding of visitors on the questions and explain thoroughly their results and personalized tips. Finally, I collected their feedback and handed them with gifts. |